(SEO) How it works & What to pay | BLOG | Wizbooth Creative Media
BLOG
May 25, 2017 (revised May 27, 2017)
Search Engine Optimization (SEO)
What is this all about? How does SEO work? What do I pay for?
Organizing the internet to your advantage
Quoting from Google
"Improve your local ranking. - There's no way to request or pay for a better ranking on Google Search, Google Maps, or Google My Business. Details of the search algorithm are kept confidential to make the ranking system as fair as possible for everyone."
After reading this article, you will know what SEO is about
What questions to ask
You will be able to only pay for SEO work you want to get done now and not what can be done later
You will know the basics that are crucial for start-up
You will see why going into the more extensive job is more work; consequently, it is more expensive but with a higher cumulative return.
You may have heard some modern day tall tale stories that a friend had a website sometime in the mid 2000 and he got rich because he knew how to do SEO. He was found on Google fast.
Keywords
In those years, Google was implementing "keywords". Website owners used to cram everything possible up on the keyword section, so when you typed in the exact phrase, be it with typos, upper/lower case mismatches or just different ways of expression, your site was caught by the index engines above the rest of the grammatically correct ones. Not only was coming up with a search phrase a tedious task, throwing in typos was advantageous to being found.
Right Idea at the Right Time
Another winning target to the above story is also the importance of the type of business you are doing. It is having an idea at the right time. The more unique and sought out, the better. Being first on such an idea is very important, but also has to be timely enough that people search for that type of business. That is when SEO can fit the above scenario to be on top fast with the right tools.
Accomodating As Many Websites As Possible
Almost every day, there is something new to discover for web developers on how to organize web content for SEO purposes. New domains have increased exponentially within over the recent years. New businesses, new websites and endless domains for sale are taking up more webspace now. Everyone wants to show first on the very top of Google Search. Nevertheless Google, currently the main player in this marketplace made strategically wise choices to accommodate as many serious website owners as possible.
Local Business Shines
Coming back to being on top of the mountain, everyone can have a place. First, your local proximity. Next, how far can you provide services; for example, do you want to be known throughout the world-wide-web worldwide?

The "worldwide" part of being found is more difficult. It is certainly not impossible, but certain standards have to be met, in order to qualify to be found, for example, in Australia while having your business in Canada.

On Google Map, your farthest claim from your local standpoint is a 999 km wide circumference (620.75 miles). Then, your SEO has to find ways of expanding that circle, in order to be found outside of your locality, if your business wants to serve even farther.
What do we do, as your web developer, to make your website go up the ladder?
As a web designer and developer, we are put through many challenges as a matter of course. Google is in constant upgrade to accomodate and organize as many domains throughout the world as possible not only organize domain content for category and distance, but SEO comes with an involvement in international laws as well. Certain rules will need to be followed for certain countries of the world. One example is that some American videos are not viewable from Canada due to international laws.
1- First lesson to know
Your website does NOT come with even the basics of Search Engine optimization.

This is a separate job from website design. Wordpress sites provide your site with ready basics when it asks you, 'Do you want your site to be indexed by search engines?". So you say 'yes' or 'no' if your site is in a development process. Again, this is basics such as filling out the metatag section and telling the bots NOT to index this website. Otherwise, your site starts up with whatever search engines currently index. Any of your first sentence might be indexed that might not mean anything.
2- Age of your domain is Golden
It is important how long your domain address has been around. What defines its age is when it was registered and how long the domain has been active. Once an internal link and content have been recorded by search engines, it is considered to be active. A domain's age is part of engine ranking factors. The quality of its content makes up the quality of a domain's ranking factor, which we will continue to address in the next paragraphs.
3- Organizing content on the go
SEO must-have: your website needs to be well organized. As part of its technical setup, a website needs to be user friendly. Google considers the size of buttons for hand-held devices as a quality reflection to SEO. The button has to be of a size that is easily finger-touchable.

A website's upload speed is another quality factor. Scripts and design elements have to be optimized, meaning any excessive white space within a document is best taken out. The condensed file is called minified.

Images have to be of a size that do not take up too much bandwidth when loading. Also, be careful with smartphones that use data when Wifi is not available. Data services are usually expensive.

To sum up, Google does not like it when website owners use an unnecessary amount of data taking up space. Images and videos are large data space suckers. Those index engines are like your computer's hard drive. The larger the data, the more expensive it gets for Google to store such data.

Optimizing everything to prevent over-used storage space, while also keeping quality in mind, gets rewarded by Google by honoring your site at the top.
SEO - How it Works

Design elements are part of optimization





Minified document is when the white-space is taken out within a script or a document - part of SEO

Take the example of a condensed (minified) document (see right-hand side). Its actual size is 30 times larger. Web developers work with the regular looking document which have paragraphs and spaces. We use a method to minify it (taking the white-space out) and then place it to your website. This is part of SEO.

4- Consistency
The content of your website needs to be collectively supporting your category throughout your site. Meaning, your site cannot just throw in keywords and not be supporting them anywhere else and proofing their legitimacy. Any out-of-the-ordinary wording (keywords) will be flagged by Google engines, especially when they are consistently irrelevant.
5- Sitemap
Google is asking for a sitemap on your website. The sitemap location and accuracy has to be confirmed by submitting the link to the Google web developer console. A sitemap gives the exact location of all the pages on your website and the importance of each page. It is like the index page inside a book.

Let's say your homepage is number one (# 1!) in importance but your 'Terms' or 'Privacy' pages are the last. You do not want your less important pages to show up first in Google search when people are looking for you. You want your introductory and most sought pages like your homepage and 'Contact' page to show up first. The following pages could be anything strategically chosen according to your products and services.
The sitemap is another crucial part of SEO. This is how search engines index your pages, by your directives. Otherwise, search engines will shoot off whatever pages and phrases that come up first on your page, which can look like mumbo jambo on search results.
sitemap

This is what a sitemap behind the scenes looks like

All links inside your website have to be going somewhere. If they do not, then keep on reading what it does to your site's reputation and consequently, its ranking.
7- Robot Text file
The robot.txt file tells bots and crawlers which page NOT to visit at all. These are some of your private documents and any part of your website belonging to the administative part. Let's say you have a shopping environment, or you have private uploadable/ downloadable pages only for your customers or members. Those are the sections you want to avoid bots from indexing. There are also other scenarios such as when search engines have stored some old pages you do not have anymore, but they still appear in search index. Robot.txt file cleans up your web appearance.
8- .htaccess file - Cache control
This file is one of the most important security (and certain other activities) file on your site. There are usually more than one .htaccess files in various places on a website.

As for SEO purposes, this file keeps the cache in order. Some website pages or images may need a shorter lifespan than others. For example, some images or some website pages need to change often. This happens on a website for current news or a very active shopping website, such as Amazon. Some web pages, however, could remain the same for a year or more. This file keeps the expiration dates of certain files in working order.

A first-time visited page takes longer to upload than a page that has been previously visited by the website visitor. The cache keeps record of a previously visited page and displays it much faster than a first-time visited page. Google rates your site on expiry dates as well. The .htaccess file has to be written in its programming language. It is not readily available and is website specific.

Remember, Google wants us to optimize and rewards our website by pushing it up on Google search.
9- Technical solutions like metatags, title names, image names and Schema.org
Metatags
Obey the rules on how you fill out your site's metatag section. It is like snail mail rules on how you write addresses. For example, you enter the recipient address in the middle and your 'From Sender' section in the top left corner of an envelope along with name, street number, street name, city and postal codes/zips, country. Metatags need to be adressed as a starter SEO rule.
Naming your website pages 'titles' sections properly
The titles are the fastest to be indexed and showing on Google Search. Do not repeat when giving a title and describing the content of your web page. Each web page has to be as strategic and accurate as possible when nameing and describing its content.
Image Names
All images have to have an ALT tag describing the image. It needs to be included to the image for SEO reasons. This description is inside the document and not visible to the eye. Google engines will index your images if you want them to be indexed. By default, images will be indexed unless you tell the bots not to index them. Nevertheless, it is a big part of SEO. Google has a section only on images and that is how your site can be found too.


Schema.org
Schema.org is a rather more recent community that prepares schemas to structure data on the internet. Websites have to use this SEO technique, in order to be part of this categorization method. What it does is use common words to give the internet search an organized structure. The vocabulary can be used with a number of different programming languages that contain common words or phrases. The structure itself can be an entity, a relationship or an action. For instance, it could be a product on sale, it could be an event, it could be a description or it could be an action, like a campaign, or news; it could be anything that helps to organize the data into categories including into time segments or date limitations.

Using Schema.org's methods for a site's SEO is a more sophisticated technique that also take up the most time in SEO. Currently, it is continuously growing with what can be categorized. Two months ago, I was not able to add some category for our Wizbooth website, but now, that category is available to be used.

Any page on a website can have categories and structured data that can show up in search results. It is a matter of using this SEO technique for our advantage. For example, I searched the internet for 'Add chat to my website', although Wizbooth provides this service. It did not show up in my search because that service had not been categorized according to Schema.org's structuring methods. The phrase was not coded on the web page. Therefore, it did not show up on search engines. So we give directives what we want to show up. That is how important this technique is.
Moreover, it is good to challenge your website from time-to-time, to see what can be done to improve its SEO techniques. As mentioned above, it is a constant task because as long as Google and other organizations keep changing and improving, we need to catch up to be spotted.
10- Google Map (Google My Business)
Definitely get onto Google Maps through 'Google My Business'. It is also part of the 'Knowledge Panel', the photo and details that shows up on the right-hand side in Google Search.

Inside the Google Map console, you will fill out your website whereabouts and submit it to Google. These whereabouts are introductory of your business and serve as part of marketing. Google will send a code alphanumeric/numeric number to your address where you claim your business is located. Generally it takes about two weeks until it comes. Then, you enter that number inside your Google My Business console and that means you are officially accepted by Google Map to be in the location you claim to be.

Nowadays, there are quite fancy ways of bringing your business up on Google Maps. Google has changed its mapping system again just a couple of weeks ago. You can even choose pretty icons to categorize your business. For one of our clients, we added the auto mechanic symbol which you can see right away when looking on the map for an auto mechanic in your area.
SEO - How it Works

The 'Knowledge Panel' showing your business whereabouts with photo and map in Google Search results. This is done through SEO techniques.


11- Trying to Fool Search Engines
Do not hide words that grab the attention of crawlers and indexing bots but to the human eye are non-existent. Let's say, you type a search phrase on Google, but when you enter the site, you cannot find that phrase and it is irrelevant to the content of the site. Some website owners are trying to fool the search engines. However, there are formulas now that identify these sites and put them on probation.
12- SOMETHING FISHY IS GOING ON!
The Structure Data and Schema.org collaboration
The formula is to sift through unethical sites and get the serious ones up.

Grabbing the attention of crawlers and bots comes with a learned technique. If your site is not providing what it says it does, this becomes a serious flag that can put your website into jeopardy for a long time to come.
SEO - How it Works

Something fishy is going on ~

13- Social Media - Keep It Ethical!
Grabbing the attention of strangers from where you sit.
Social Media is one of the biggish SEO must-haves. Google gives you credit for having many followers on a reputable social media site. You put your social media link(s) on your website which gets indexed with the influence of your social media stardom.

There are techniques we know as web developers to increase the traffic from your social media page to your website.
14- How much are you willing and able to spend on AdWords?
Google AdWords
An AdWord is an ad campaign that shows up on the very top of Google search results. If you opt for AdWords, your campaign can go from $1, $2 or up to $50 per click. You choose an area where you want your ads to appear. It could be world-wide, the whole country or a part of a city. The cost depends on the quality of the ad you choose and how many people are bidding for the search that a person places on Google search. You can set a daily expense on how much you wish to spend on AdWord per day. It could be $1 per day. There is no minimum. Moreover, depending on the clicks, it may affect your website's traffic positively even if you do not sell anything. You may choose a campaign that only aims to collect clicks to your website.

This job requires careful thinking, writing and establishment of the ad campaign, along with adjustments to your website presence.
15- Voice Search (Siri, Cortana, Google Assistant)
It is happening now!

You may have tried out a search with Siri, Cortana or Google Assistant. If you have not, Voice Search is trending fast with Apple's Siri, Microsoft's Cortana, or Google Assistant voice search Google through voice recognition. A couple of days ago, Google AdWord announced that 20% of searches are done through voice search.

It is debateable how comparitively good Cortana vs. Siri or Google Assistant are, and if it is true, as Forbes Magazine claims that voice recognition search will replace SEO, which I do not believe. Finding search words and crucial keywords are still needed to be found. It is like our tax system. We still need to fill out our personal or business taxes. We will continue having to fill out the keywords making up our website's content and describing our whereabouts.

That is what database is all about. One has to feed info into it, in order to get the info out when needed. SEO will be around for a while to come. Perhaps it will require less work, but there will still be homework to be done.
16- How long will it take for your site to show up in the first TOP 10 on Google search
It takes from a few days to months. It depends. It also depends on which index lists it will appear at the top.

The following will show examples of why this question cannot be a promise but a strong attempt.

Partially, it depends on your locality, how far you wish to spread the word, your business type, and how well you invested in SEO. SEO costs more than a website. It is the modern form of a TV ad. Having your business is one thing and investing in marketing is another.
17- Google+
I don't know how many people use Google+ thinking it is relevant to SEO or if they see any value in this service. However, it is of great value to apply for Google+. Google+ has the means to be part of the photo that shows up beside your website content. t is Google's way of interactive media sharing. Within its own Google console, one applies for an authorization number that identifies a website's authoritive owner, which is called the 'Author' and its 'publisher' is the assigned website ID number obtained through tricky little web development techniques. These numbers are placed within the index page of a website that Google crawlers inspect from time to time.
18- YouTube or Periscope
Who would think that YouTube or Periscope could be part of SEO? If you have videos about your business or relevant to your website, YouTube or other video services are great SEO methods. Periscope is a live video streaming service. There are techniques within YouTube and Periscope, in collaboration with your website so that your video can be placed into Google search. No, it does not happen automatically. One has to submit the details, in order for your video to show up in Google search. It is a great way to gain public familiarity and draw more people to your website.
19- Google Analytics, Adwords & Attribution
As I was editing this article, which started with 'One of the most important SEO tools to use is Google Analytics', I have to revise this statement as Google announced a few days ago a new, highly sophisticated alternative called 'Google Attribution'. As with Google Analytics, one needs to apply for a Google Analytics ID number and place this in all the pages of a website. The Analytics tool shows details of visitors to your website in general, but also on individual pages. It shows the length of a visit to a page and where a visitor clicked. In terms of helping your SEO, it is a great tool to improve not only your ranking but also your business practices.

I added Adword & Attribution to Google Analytics as this new analytics system is to combine these three services to gather an even more indebt view on consumer behaviour. Statistically, Google saw that the majority of a shopping journey involved several devices (at times up to 5 devices) instead of one. To give an example, the shopping started off by searching for a product on a smartphone (let's say a 4K TV), then reading reviews on a tablet, and then ending up purchasing the product on a laptop.

This online shopping journey is usually recorded by Google Analytics as the 'Last Click' giving the credit for a purchase when the item is purchased. The journey towards shopping the product and what type of keywords were used to get to the final destination has been disregarded by analytics before (as it is a complicated process) unless an expert combined these data from various analytics and shopping sources which possibly took months before. Attributes combines the data, which is called the 'Data-driven' model into a common outcome. In the coming months, this system will be also applied to Google DoubleClick. These three services combined through 'Google Attribution' makes up for a great opportunity also for smaller businesses that do not have the means to pay for such services on an individual level. Nevertheless, Google gives us this opportunity for free - although AdWords is not free - but the process will provide us with better equipped search phrases, the opportunity to instantly change our keywords according to popular searches. Consequently, these methods will help us save a huge amount of time and cost. Google Attribution is free but it comes also as Google Attribution 360, which is the Enterprise version (wink!).
20- Cookies
Not the Cookies 'n Cream. Cookies are part of the analytics and SEO. In terms of privacy, Google is very strict with its rules for letting a visitor know a website is placing cookies to a visitor's cache. It is not anything dangerous unless it comes from a dark website that would customarily not ask for permission to place a cookie anyway. It helps website owners analyse their statistical data. It helps with the cache as well. However, it can also increase bandwidth usage if cookies keep piling up for statistical info collection and keep using your bandwidth every time you visit the site. For that reason, another important rule to follow in terms of ranking is to give an expiration date to each cookie. Yes, those bots record anything.
What do we offer as SEO services
Getting SEO Basics
Results will show up within a week when your site has the basics to introduce itself. That is, the site can state within metatags what the website is about. Then one either waits for the Google engines to crawl your site or if you know how to do it, you may prepare your site according to Google rules and submit it to Google Admin Console for your site to be crawled and indexed. Yet you still need to wait until the changes are placed onto search engine databases - or you hire us. We will use our experience to serve you for the winning experience.
Getting SEO Multi-Package
A multi-platform of SEO jobs is like starting up a marketing campaign with multiple targets. This includes basics, optimized documentation standards, bot and crawler directives, social media, structured data, Google My Business, and so on. Within the package, one can combine or opt out of multiple SEO jobs. Some of the jobs can be done soon due to monetary availibility and some can be done later as things change on the website itself.
Getting SEO Performance
As described above on Schema.org methods, one can go deeper by applying codes that will communicate with search engines in more complexity and detailed. This method requires the hiring of a web developer with experience in this field.

More complex and fully blown schema.org structures are recent and powerful methods. These structured programming techniques will push your headers and wordings, prices, campaigns, whatever... right up the search results. Consequently, again, depending on the size of a website and the amount of mark-up language required, the price goes up for a performance SEO job.

Just to clarify, the Schema.org mark-up language job cannot exist on its own. The standard requirements must be met first before the more difficult coding can take place.
Is a one-time SEO job enough?
No. It should be an ongoing task. However, once the basics are established, one can wait. SEO can be put on halt for a short period, depending where your business is in the marketplace.

For instance, if you have your base clientele, and do not wish to have more, then let it sit for a year. Eventually, your place on the search engines will fall, unless you are like the billionaire investor, Warren Buffett. Then one can have a crappy website like BerkshireHathaway.com, never improve it, and still have thousands of visitors daily.
Choosing your web developer
Choose the right web developer for your business. Our portfolios and what we talk about is an indication of our competence to do what we claim we can do.
So now, hopefully, you know what questions to ask when you ask for a SEO job.

Also now, hopefully, you will know why certain SEO jobs can cost more than others and why SEO needs to be invested in.

And be careful not to blame your web developer if your site does not get immediate results. It takes time. That is why I wrote this article.

Sincerely.
P.S: As for Google's above quote, the statement was meant for unethical businesses claiming to guarantee your website will show up in top 10 results in a short period of time. As stated earlier, it is not a guarantee but a strong attempt. SEO is still needed unless you own a highly visited website that generates constant new-ness.
Top
PayPal CAD | Please enter an amount | Wizbooth PayPal USD | Please enter an amount | Wizbooth PayPal DE | Bitte eine Summe eintragen | Wizbooth
Secured by Comodo
_